How To Choose A Sales Pulling Domain Name

How to Choose a Sales Pulling Domain Name

Why settle for second best with a meaningless domain name when you could easily find a sales pulling domain name for any website that sells a product or service?

A good domain name that describes your product or service gives it credibility, for example www.goldjewlery.com looks professional, is descriptive and easy to remember. Compare that to www.geocities.com/jewelry/gold.html...

If you have created a product, don't name it and then try to find a domain name... The trick is to find your domain name first and name your product after it using these brainstorming tips:

1) Conduct keyword research related to your product or service by using these services to see what people are searching for:

- http://inventory.overture.com/d/searchinventory/suggestion/

- https://adwords.google.com/select/tools.html

- http://wordtracker.com

2) List the key benefits your product or service will give to your customer, and because the shorter a domain name is the easier it is to remember, you might want to use single words that imply a benefit. For example the word "cheap" implies you will save money which is a major benefit.

Using a thesaurus will help you find all the synonyms for your words and phrases.

3) Mix and match the words you have researched to come up with a domain that is:

- Short.

- Easy to spell.

- Easy to pronounce (if it has a rhythm to it and rolls of the tongue, it will be more memorable. If it is difficult to quickly say your domain name out loud, your potential customers will mentally trip over it and not remember it).

- Descriptive.

When choosing your sales pulling domain name, pay attention to the following ten tips and you could make (or save) a pile of money:

1) Avoid using trade marked names, it's unethical and could land you in an expensive legal battle.

2) Try and avoid words which have different spellings in other countries such as color and colour, humor and humour.

3) Avoid unnecessary words and keep it simple. You would never search for "low cost high quality garden utensils", you're more likely to search for "cheap garden tools" and it's easier to remember.

4) Avoid using numbers as these tend to be forgotten.

5) Avoid starting a domain name with the word 'the' or the letter 'a' as they tend to be forgotten.

6) Avoid using domain names where the end of one word and the beginning of the next are vowels. For example, free ezines reads OK as two separate words, but as one in a domain name freeezines.com looks ridiculous and chances are people will omit the third letter 'e' when typing the domain into a browser.

The same applies where one word ends and the next starts with the same letter e.g. next topic - nexttopic

If you are using a hyphen (dash) to separate words then this is not a problem.

7) In the US a .com domain name will be noticed far quicker than any other domain name. Perhaps because .com is the oldest extension and therefore the most associated with reputable websites.

On the other hand local domain names will get the attention of local surfers. For example, if you live in the United Kingdom, mydomain.co.uk will get your attention far quicker than mydomain.com because you know it is a UK specific domain name and probably more relevant.

8) People will tend to type a domain name into their browser without dashes. For example, they will type mywebsite.com instead of my-website.com. A long domain name with dashes is easier to read, but it's more annoying to type into a browser.

If you optimize your website for the search engines, having a domain name with dashes has the advantage of making it a little easier for the search engines to understand.

9) Domain names can only contain letters, numbers, and dashes. Spaces and symbols are not allowed. Don't worry about upper and lower case characters as domain names are not case sensitive.

10) It is not true that most of the short domain names have been taken, thousands of domains expire every day and many of them are not taken up again. Type the phrase "deleted domains" into any search engine and you will find loads of websites dealing in deleted domains. Try it out and you might find the short sweet sales pulling domain name you were looking for.